The areas were chosen by HIE as both have many strengths that could be capitalised on as part of this project e.g. unique landscape, active crofting community, strong community, quality tourism businesses. But it is recognised there are challenges too such as a short visitor season, the micro nature of many tourism, the challenges of crofting businesses, a tight labour pool, distance from many markets.

Rural Food Tourism Places is an opportunity for innovative thinking and action, in a supportive environment, around these opportunities and challenges.